{"id":2730,"date":"2024-10-08T14:11:03","date_gmt":"2024-10-08T12:11:03","guid":{"rendered":"https:\/\/kernfunke.com\/digital-marketing\/"},"modified":"2026-01-22T14:46:14","modified_gmt":"2026-01-22T13:46:14","slug":"digital-marketing","status":"publish","type":"page","link":"https:\/\/kernfunke.com\/en\/digital-marketing\/","title":{"rendered":"Digital Marketing"},"content":{"rendered":"<div class=\"gb-container gb-container-a7daedef section_inner-mainpage-background-image kf-section\">\n<div class=\"gb-container gb-container-c3f2456b kf-section__inner--1200\">\n<div class=\"gb-container gb-container-f5e193f0\">\n<div class=\"gb-container gb-container-466478c7 gbp-section__headline\">\n\n<h1 class=\"gb-headline gb-headline-77f371e9 gb-headline-text\">Holistic digital marketing  <\/h1>\n\n\n\n<h3 class=\"gb-headline gb-headline-61a7a987 gb-headline-text\">For the middle class<\/h3>\n\n<\/div>\n\n<div class=\"gb-container gb-container-e512c78b gbp-section__header--content\">\n<div class=\"gb-container gb-container-643280ac gbp-section__header--content-bullet-container\">\n<div class=\"gb-container gb-container-1bfdc225 gbp-section__inner-mainpage--content-list\">\n<div class=\"gb-container gb-container-6c77ec5d\">\n\n<figure class=\"gb-block-image gb-block-image-884837d3\"><img decoding=\"async\" class=\"gb-image gb-image-884837d3\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Dot.svg\" alt=\"\" title=\"Dot\"><\/figure>\n\n<\/div>\n\n\n<p class=\"gb-headline gb-headline-8a755082 gb-headline-text gbp-section__inner-mainpage--content-list-text\">Increase visibility<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-0057a5dd gbp-section__inner-mainpage--content-list\">\n<div class=\"gb-container gb-container-54804567\">\n\n<figure class=\"gb-block-image gb-block-image-6048e29e\"><img decoding=\"async\" class=\"gb-image gb-image-6048e29e\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Dot.svg\" alt=\"\" title=\"Dot\"><\/figure>\n\n<\/div>\n\n\n<p class=\"gb-headline gb-headline-ea68e04d gb-headline-text gbp-section__inner-mainpage--content-list-text\">Reach target groups<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-304f0912 gbp-section__inner-mainpage--content-list\">\n<div class=\"gb-container gb-container-03b65ddc\">\n\n<figure class=\"gb-block-image gb-block-image-37aa49d3\"><img decoding=\"async\" class=\"gb-image gb-image-37aa49d3\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Dot.svg\" alt=\"\" title=\"Dot\"><\/figure>\n\n<\/div>\n\n\n<p class=\"gb-headline gb-headline-ae55826f gb-headline-text gbp-section__inner-mainpage--content-list-text\">Increase sales<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-4c8a000f gbp-section__inner-mainpage--content-list\">\n\n<a class=\"gb-button gb-button-15f674a3 gb-button-text gbp-button--primary\" href=\"https:\/\/kernfunke.com\/en\/contact\/\">Start marketing project<\/a>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-b95ca26f\">\n\n<figure class=\"gb-block- gb-block-image-849e0bc3 image\"><img loading=\"lazy\" decoding=\"async\" width=\"1157\" height=\"808\" class=\"gb-image gb-image-849e0bc3 image\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/2-Computer.svg\" alt=\"\" title=\"2-Computer\"><\/figure>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"gb-container gb-container-7d1ab42e kf-section\">\n<div class=\"gb-container gb-container-37ebf036 kf-section__inner--1400 kf-box\">\n<div class=\"gb-container gb-container-3e31d809 kf-section__inner--1200 kf-section__inner--fx-start-row kf-section__inner--spacing\">\n<div class=\"gb-container gb-container-481f99ff gbp-content_width_box\">\n\n<h3 class=\"gb-headline gb-headline-b03b501f gb-headline-text\">Unsere Kunden<\/h3>\n\n\n<div class=\"gb-container gb-container-5fd53a05 gbp-customers__inner-grid kf-customers-productpage__grid\">\n<div class=\"gb-container gb-container-9860f56e gbp-customers__inner-image\">\n\n<figure class=\"gb-block-image gb-block-image-b05f7c52\"><img loading=\"lazy\" decoding=\"async\" width=\"469\" height=\"75\" class=\"gb-image gb-image-b05f7c52 customer_logo-aluprax\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Aluprax.svg\" alt=\"\" title=\"Aluprax\"\/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-8e82620a gbp-customers__inner-image\">\n\n<figure class=\"gb-block-image gb-block-image-6f5c67d0\"><img loading=\"lazy\" decoding=\"async\" width=\"374\" height=\"116\" class=\"gb-image gb-image-6f5c67d0 customer_logo-sjoorn\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Dehner-1.png\" alt=\"\" title=\"Dehner\" srcset=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Dehner-1.png 374w, https:\/\/kernfunke.com\/wp-content\/uploads\/Dehner-1-300x93.png 300w\" sizes=\"auto, (max-width: 374px) 100vw, 374px\" \/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-b0fb11eb gbp-customers__inner-image\">\n\n<figure class=\"gb-block-image gb-block-image-773f8382\"><img loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"240\" class=\"gb-image gb-image-773f8382 customer_logo\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Nela-2.png\" alt=\"\" title=\"Nela\" srcset=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Nela-2.png 718w, https:\/\/kernfunke.com\/wp-content\/uploads\/Nela-2-300x100.png 300w\" sizes=\"auto, (max-width: 718px) 100vw, 718px\" \/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-7df59cfe gbp-customers__inner-image\">\n\n<figure class=\"gb-block-image gb-block-image-b8fce9b7\"><img loading=\"lazy\" decoding=\"async\" width=\"212\" height=\"37\" class=\"gb-image gb-image-b8fce9b7 customer_logo\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/interco_Group.svg\" alt=\"\" title=\"interco_Group\"\/><\/figure>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"gb-container gb-container-8f98c711 kf-section\">\n<div class=\"gb-container gb-container-c1647957 kf-section__inner--1200\">\n<div class=\"gb-container gb-container-d37f5196\">\n\n<h2 class=\"gb-headline gb-headline-53f6364e gb-headline-text kf-what-section__heading\">Challenges<\/h2>\n\n<\/div>\n\n<div class=\"gb-container gb-container-7716b5c1 gbp-section__inner-grid gbp-section__inner-grid-challenges-spacing\">\n<div class=\"gb-container gb-container-07580c9a\">\n<div class=\"gb-container gb-container-b96f4f1f kf-challenges-heading\">\n<div class=\"gb-container gb-container-812f8482 kf-challenges-heading__img-container\">\n\n<figure class=\"gb-block- gb-block-image-c35aa749 image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" class=\"gb-image gb-image-c35aa749 image kf-challenges-img__sizing\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Wettbewerbsdruck.svg\" alt=\"\" title=\"Competitive pressure\"><\/figure>\n\n<\/div>\n\n\n<h3 class=\"gb-headline gb-headline-901ea449 gb-headline-text kf-challenges-heading__content\">Competitive pressure<\/h3>\n\n<\/div>\n\n\n<p class=\"gb-headline gb-headline-2a4616a6 gb-headline-text kf-challenges-content\">The market environment is becoming increasingly digital, the competition online is many times greater, is changing rapidly and the pressure to assert oneself online is increasing.<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-2a119f42\">\n<div class=\"gb-container gb-container-86464294 kf-challenges-heading\">\n<div class=\"gb-container gb-container-c796e463 kf-challenges-heading__img-container\">\n\n<figure class=\"gb-block- gb-block-image-6a60f1cc image\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" class=\"gb-image gb-image-6a60f1cc image kf-challenges-img__sizing\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Begrenzte-Budgets.svg\" alt=\"\" title=\"Limited budgets\"><\/figure>\n\n<\/div>\n\n\n<h3 class=\"gb-headline gb-headline-2b75577a gb-headline-text kf-challenges-heading__content\">Limited budgets<\/h3>\n\n<\/div>\n\n\n<p class=\"gb-headline gb-headline-5ac23f52 gb-headline-text kf-challenges-content\">The need to achieve maximum impact with limited marketing budgets.<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-4b57fd4f\">\n<div class=\"gb-container gb-container-2622eef0 kf-challenges-heading\">\n<div class=\"gb-container gb-container-9ea94333 kf-challenges-heading__img-container\">\n\n<figure class=\"gb-block- gb-block-image-842a8d12 image\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" class=\"gb-image gb-image-842a8d12 image kf-challenges-img__sizing\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Komplexitaet-der-Kanaele.svg\" alt=\"\" title=\"Complexity of the channels\"><\/figure>\n\n<\/div>\n\n\n<h3 class=\"gb-headline gb-headline-99f0e26f gb-headline-text kf-challenges-heading__content\">Complexity of the channels<\/h3>\n\n<\/div>\n\n\n<p class=\"gb-headline gb-headline-25cff260 gb-headline-text kf-challenges-content\">A multitude of digital channels and a constantly changing digital landscape require the right mix and effective use of channels.<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-043c8189\">\n<div class=\"gb-container gb-container-879d2d48 kf-challenges-heading\">\n<div class=\"gb-container gb-container-d7c96ea2 kf-challenges-heading__img-container\">\n\n<figure class=\"gb-block- gb-block-image-55905557 image\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" class=\"gb-image gb-image-55905557 image kf-challenges-img__sizing\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Messbarkeit-der-Ergebnisse.svg\" alt=\"\" title=\"Measurability of the results\"><\/figure>\n\n<\/div>\n\n\n<h3 class=\"gb-headline gb-headline-4997bc25 gb-headline-text kf-challenges-heading__content\">Measurability of the results<\/h3>\n\n<\/div>\n\n\n<p class=\"gb-headline gb-headline-21a8e0cf gb-headline-text kf-challenges-content\">Difficulties in evaluating the effectiveness of marketing measures and the return on investment (ROI).<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"gb-container gb-container-5d7ecdc7 kf-section kf-subpage-why-section__spacing\">\n<div class=\"gb-container gb-container-c81f4f66 kf-section__inner--1400 kf-box\">\n<div class=\"gb-container gb-container-b5788894 kf-section__inner--1200 kf-section__inner--fx-start-col\">\n\n<h2 class=\"gb-headline gb-headline-2debd37a gb-headline-text kf-why-section__heading\">Why digital marketing with Kernfunke?<\/h2>\n\n\n<div class=\"gb-container gb-container-2aaaf9b6 kf-section__inner-grid-wrap\">\n<div class=\"gb-container gb-container-8b4f5983 kf-sectioninner-grid-2__content\">\n<div class=\"gb-container gb-container-69021ba4 gbp-decoline-left\">\n\n<h3 class=\"gb-headline gb-headline-4843c5a8 gb-headline-text\">Holistic marketing strategies<\/h3>\n\n<\/div>\n\n\n<p class=\"gb-headline gb-headline-86153c3f gb-headline-text\">Our digital marketing strategies are not only individually tailored to your needs and your company, but also look beyond individual disciplines and the digital world to create a concept that integrates seamlessly and effectively into your corporate structure.<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-95f5c6a2 kf-sectioninner-grid-2__content\">\n\n<figure class=\"gb-block-image gb-block-image-3a57511e\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"780\" class=\"gb-image gb-image-3a57511e\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Ganzheitliche-Marketingstrategien.png\" alt=\"\" title=\"Holistic marketing strategies\" srcset=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Ganzheitliche-Marketingstrategien.png 586w, https:\/\/kernfunke.com\/wp-content\/uploads\/Ganzheitliche-Marketingstrategien-225x300.png 225w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><\/figure>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-f6058ec8 kf-sectioninner-grid-2\">\n<div class=\"gb-container gb-container-63d35bcd kf-sectioninner-grid-2__content\">\n\n<figure class=\"gb-block-image gb-block-image-aad9bf01\"><img loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"780\" class=\"gb-image gb-image-aad9bf01\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/SEOSEA.png\" alt=\"\" title=\"SEO&amp;SEA\" srcset=\"https:\/\/kernfunke.com\/wp-content\/uploads\/SEOSEA.png 588w, https:\/\/kernfunke.com\/wp-content\/uploads\/SEOSEA-226x300.png 226w\" sizes=\"auto, (max-width: 588px) 100vw, 588px\" \/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-bd64016d kf-sectioninner-grid-2__content\">\n<div class=\"gb-container gb-container-13ff547e gbp-decoline-left\">\n\n<h3 class=\"gb-headline gb-headline-c1267f69 gb-headline-text\">SEO &amp; SEA<\/h3>\n\n<\/div>\n\n\n<p class=\"gb-headline gb-headline-68deea52 gb-headline-text\">Optimizing your website for search engines (SEO) and targeted advertising campaigns (SEA) are two of our important tools in strengthening your visibility on the web. Properly combined, they also complement each other perfectly to cover different and changing business needs. <\/p>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-05ed342e kf-section__inner-grid-wrap\">\n<div class=\"gb-container gb-container-a0a640bc kf-sectioninner-grid-2__content\">\n<div class=\"gb-container gb-container-ae48d48b gbp-decoline-left\">\n\n<h3 class=\"gb-headline gb-headline-80f5cb17 gb-headline-text\">Social Media Management<\/h3>\n\n<\/div>\n\n\n<p class=\"gb-headline gb-headline-ae1cbb56 gb-headline-text\">Development and implementation of strategies to strengthen your brand presence and beyond. We help you select and manage the various channels. <\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-1318b3e1 kf-sectioninner-grid-2__content\">\n\n<figure class=\"gb-block-image gb-block-image-d099e00f\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"780\" class=\"gb-image gb-image-d099e00f\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Social-Media-Management.png\" alt=\"\" title=\"Social Media Management\" srcset=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Social-Media-Management.png 586w, https:\/\/kernfunke.com\/wp-content\/uploads\/Social-Media-Management-225x300.png 225w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><\/figure>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-fa42399d kf-sectioninner-grid-2\">\n<div class=\"gb-container gb-container-3aa23922 kf-sectioninner-grid-2__content\">\n\n<figure class=\"gb-block-image gb-block-image-4fc8e9e0\"><img loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"780\" class=\"gb-image gb-image-4fc8e9e0\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Content-Marketing.png\" alt=\"\" title=\"Content Marketing\" srcset=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Content-Marketing.png 588w, https:\/\/kernfunke.com\/wp-content\/uploads\/Content-Marketing-226x300.png 226w\" sizes=\"auto, (max-width: 588px) 100vw, 588px\" \/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-84df9bb6 kf-sectioninner-grid-2__content\">\n<div class=\"gb-container gb-container-926341bd gbp-decoline-left\">\n\n<h3 class=\"gb-headline gb-headline-a0ff02ef gb-headline-text\">Content Marketing<\/h3>\n\n<\/div>\n\n\n<p class=\"gb-headline gb-headline-5a4c1ab8 gb-headline-text\">Creating content that appeals to and engages your target group. With the right words, we make your expertise shine and convince your customers. <\/p>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-634412ab kf-section__inner-grid-wrap\">\n<div class=\"gb-container gb-container-c7f6d9dc kf-sectioninner-grid-2__content\">\n<div class=\"gb-container gb-container-41765655 gbp-decoline-left\">\n\n<h3 class=\"gb-headline gb-headline-9b093aa3 gb-headline-text\">Web analysis and reporting<\/h3>\n\n<\/div>\n\n\n<p class=\"gb-headline gb-headline-e42a34d3 gb-headline-text\">Detailed analyses to initially record the current status and to continuously optimize your marketing strategies. See and understand what works and get the most out of your measures. <\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-329be066 kf-sectioninner-grid-2__content\">\n\n<figure class=\"gb-block-image gb-block-image-3d89346f\"><img loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"780\" class=\"gb-image gb-image-3d89346f\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Webanalyse-und-Reporting.png\" alt=\"\" title=\"Web analysis and reporting\" srcset=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Webanalyse-und-Reporting.png 588w, https:\/\/kernfunke.com\/wp-content\/uploads\/Webanalyse-und-Reporting-226x300.png 226w\" sizes=\"auto, (max-width: 588px) 100vw, 588px\" \/><\/figure>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Holistic digital marketing For the middle class Increase visibility Reach target groups Increase sales Challenges Competitive pressure The market environment is becoming increasingly digital, the competition online is many times greater, is changing rapidly and the pressure to assert oneself online is increasing. Limited budgets The need to achieve maximum impact with limited marketing budgets. &#8230; <a title=\"Digital Marketing\" class=\"read-more\" href=\"https:\/\/kernfunke.com\/en\/digital-marketing\/\" aria-label=\"Read more about Digital Marketing\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"content-type":"","footnotes":""},"class_list":["post-2730","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/kernfunke.com\/en\/wp-json\/wp\/v2\/pages\/2730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kernfunke.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kernfunke.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kernfunke.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/kernfunke.com\/en\/wp-json\/wp\/v2\/comments?post=2730"}],"version-history":[{"count":2,"href":"https:\/\/kernfunke.com\/en\/wp-json\/wp\/v2\/pages\/2730\/revisions"}],"predecessor-version":[{"id":2884,"href":"https:\/\/kernfunke.com\/en\/wp-json\/wp\/v2\/pages\/2730\/revisions\/2884"}],"wp:attachment":[{"href":"https:\/\/kernfunke.com\/en\/wp-json\/wp\/v2\/media?parent=2730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}