{"id":2707,"date":"2024-10-08T14:11:03","date_gmt":"2024-10-08T12:11:03","guid":{"rendered":"https:\/\/kernfunke.com\/marketing-digital\/"},"modified":"2025-11-17T16:37:12","modified_gmt":"2025-11-17T15:37:12","slug":"marketing-digital","status":"publish","type":"page","link":"https:\/\/kernfunke.com\/es\/marketing-digital\/","title":{"rendered":"Marketing digital"},"content":{"rendered":"<div class=\"gb-container gb-container-a7daedef section_inner-mainpage-background-image kf-section\">\n<div class=\"gb-container gb-container-c3f2456b kf-section__inner--1200\">\n<div class=\"gb-container gb-container-f5e193f0\">\n<div class=\"gb-container gb-container-466478c7 gbp-section__headline\">\n\n<h1 class=\"gb-headline gb-headline-77f371e9 gb-headline-text\">Marketing Digital Integral <\/h1>\n\n\n\n<h3 class=\"gb-headline gb-headline-61a7a987 gb-headline-text\">Para el sector de las PYME<\/h3>\n\n<\/div>\n\n<div class=\"gb-container gb-container-e512c78b gbp-section__header--content\">\n<div class=\"gb-container gb-container-643280ac gbp-section__header--content-bullet-container\">\n<div class=\"gb-container gb-container-1bfdc225 gbp-section__inner-mainpage--content-list\">\n<div class=\"gb-container gb-container-6c77ec5d\">\n\n<figure class=\"gb-block-image gb-block-image-884837d3\"><img decoding=\"async\" class=\"gb-image gb-image-884837d3\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Dot.svg\" alt=\"\" title=\"Punto\"><\/figure>\n\n<\/div>\n\n\n<p class=\"gb-headline gb-headline-8a755082 gb-headline-text gbp-section__inner-mainpage--content-list-text\">Aumentar la visibilidad<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-0057a5dd gbp-section__inner-mainpage--content-list\">\n<div class=\"gb-container gb-container-54804567\">\n\n<figure class=\"gb-block-image gb-block-image-6048e29e\"><img decoding=\"async\" class=\"gb-image gb-image-6048e29e\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Dot.svg\" alt=\"\" title=\"Punto\"><\/figure>\n\n<\/div>\n\n\n<p class=\"gb-headline gb-headline-ea68e04d gb-headline-text gbp-section__inner-mainpage--content-list-text\">Alcanzar al p\u00fablico objetivo<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-304f0912 gbp-section__inner-mainpage--content-list\">\n<div class=\"gb-container gb-container-03b65ddc\">\n\n<figure class=\"gb-block-image gb-block-image-37aa49d3\"><img decoding=\"async\" class=\"gb-image gb-image-37aa49d3\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Dot.svg\" alt=\"\" title=\"Punto\"><\/figure>\n\n<\/div>\n\n\n<p class=\"gb-headline gb-headline-ae55826f gb-headline-text gbp-section__inner-mainpage--content-list-text\">Aumentar las ventas<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-4c8a000f gbp-section__inner-mainpage--content-list\">\n\n<a class=\"gb-button gb-button-15f674a3 gb-button-text gbp-button--primary\" href=\"https:\/\/kernfunke.com\/es\/contacta-con-nosotros\/\">Iniciar proyecto de marketing<\/a>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-b95ca26f\">\n\n<figure class=\"gb-block- gb-block-image-849e0bc3 image\"><img loading=\"lazy\" decoding=\"async\" width=\"1157\" height=\"808\" class=\"gb-image gb-image-849e0bc3 image\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/2-Computer.svg\" alt=\"\" title=\"2-Ordenador\"><\/figure>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"gb-container gb-container-7d1ab42e kf-section\">\n<div class=\"gb-container gb-container-37ebf036 kf-section__inner--1400 kf-box\">\n<div class=\"gb-container gb-container-3e31d809 kf-section__inner--1200 kf-section__inner--fx-start-row kf-section__inner--spacing\">\n<div class=\"gb-container gb-container-481f99ff gbp-content_width_box\">\n\n<h3 class=\"gb-headline gb-headline-b03b501f gb-headline-text\">Unsere Kunden<\/h3>\n\n\n<div class=\"gb-container gb-container-5fd53a05 gbp-customers__inner-grid kf-customers-productpage__grid\">\n<div class=\"gb-container gb-container-9860f56e gbp-customers__inner-image\">\n\n<figure class=\"gb-block-image gb-block-image-b05f7c52\"><img loading=\"lazy\" decoding=\"async\" width=\"469\" height=\"75\" class=\"gb-image gb-image-b05f7c52 customer_logo-aluprax\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Aluprax.svg\" alt=\"\" title=\"Aluprax\"\/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-8e82620a gbp-customers__inner-image\">\n\n<figure class=\"gb-block-image gb-block-image-6f5c67d0\"><img loading=\"lazy\" decoding=\"async\" width=\"374\" height=\"116\" class=\"gb-image gb-image-6f5c67d0 customer_logo-sjoorn\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Dehner-1.png\" alt=\"\" title=\"Dehner\" srcset=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Dehner-1.png 374w, https:\/\/kernfunke.com\/wp-content\/uploads\/Dehner-1-300x93.png 300w\" sizes=\"auto, (max-width: 374px) 100vw, 374px\" \/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-b0fb11eb gbp-customers__inner-image\">\n\n<figure class=\"gb-block-image gb-block-image-773f8382\"><img loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"240\" class=\"gb-image gb-image-773f8382 customer_logo\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Nela-2.png\" alt=\"\" title=\"Nela\" srcset=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Nela-2.png 718w, https:\/\/kernfunke.com\/wp-content\/uploads\/Nela-2-300x100.png 300w\" sizes=\"auto, (max-width: 718px) 100vw, 718px\" \/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-7df59cfe gbp-customers__inner-image\">\n\n<figure class=\"gb-block-image gb-block-image-b8fce9b7\"><img loading=\"lazy\" decoding=\"async\" width=\"212\" height=\"37\" class=\"gb-image gb-image-b8fce9b7 customer_logo\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/interco_Group.svg\" alt=\"\" title=\"interco_Group\"\/><\/figure>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"gb-container gb-container-8f98c711 kf-section\">\n<div class=\"gb-container gb-container-c1647957 kf-section__inner--1200\">\n<div class=\"gb-container gb-container-d37f5196\">\n\n<h2 class=\"gb-headline gb-headline-53f6364e gb-headline-text kf-what-section__heading\">Retos<\/h2>\n\n<\/div>\n\n<div class=\"gb-container gb-container-7716b5c1 gbp-section__inner-grid gbp-section__inner-grid-challenges-spacing\">\n<div class=\"gb-container gb-container-07580c9a\">\n<div class=\"gb-container gb-container-b96f4f1f kf-challenges-heading\">\n<div class=\"gb-container gb-container-812f8482 kf-challenges-heading__img-container\">\n\n<figure class=\"gb-block- gb-block-image-c35aa749 image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" class=\"gb-image gb-image-c35aa749 image kf-challenges-img__sizing\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Wettbewerbsdruck.svg\" alt=\"\" title=\"Presi\u00f3n competitiva\"><\/figure>\n\n<\/div>\n\n\n<h3 class=\"gb-headline gb-headline-901ea449 gb-headline-text kf-challenges-heading__content\">Presi\u00f3n competitiva<\/h3>\n\n<\/div>\n\n\n<p class=\"gb-headline gb-headline-2a4616a6 gb-headline-text kf-challenges-content\">El entorno del mercado es cada vez m\u00e1s digital, la competencia en l\u00ednea es mucho mayor, cambia con rapidez y la presi\u00f3n para posicionarse en Internet crece.<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-2a119f42\">\n<div class=\"gb-container gb-container-86464294 kf-challenges-heading\">\n<div class=\"gb-container gb-container-c796e463 kf-challenges-heading__img-container\">\n\n<figure class=\"gb-block- gb-block-image-6a60f1cc image\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" class=\"gb-image gb-image-6a60f1cc image kf-challenges-img__sizing\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Begrenzte-Budgets.svg\" alt=\"\" title=\"Presupuestos limitados\"><\/figure>\n\n<\/div>\n\n\n<h3 class=\"gb-headline gb-headline-2b75577a gb-headline-text kf-challenges-heading__content\">Presupuestos limitados<\/h3>\n\n<\/div>\n\n\n<p class=\"gb-headline gb-headline-5ac23f52 gb-headline-text kf-challenges-content\">La necesidad de maximizar el impacto con presupuestos de marketing limitados.<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-4b57fd4f\">\n<div class=\"gb-container gb-container-2622eef0 kf-challenges-heading\">\n<div class=\"gb-container gb-container-9ea94333 kf-challenges-heading__img-container\">\n\n<figure class=\"gb-block- gb-block-image-842a8d12 image\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" class=\"gb-image gb-image-842a8d12 image kf-challenges-img__sizing\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Komplexitaet-der-Kanaele.svg\" alt=\"\" title=\"Complejidad de los canales\"><\/figure>\n\n<\/div>\n\n\n<h3 class=\"gb-headline gb-headline-99f0e26f gb-headline-text kf-challenges-heading__content\">Complejidad de los canales<\/h3>\n\n<\/div>\n\n\n<p class=\"gb-headline gb-headline-25cff260 gb-headline-text kf-challenges-content\">Una multitud de canales digitales y un panorama digital en constante cambio requieren una combinaci\u00f3n adecuada y un uso eficaz de los canales.<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-043c8189\">\n<div class=\"gb-container gb-container-879d2d48 kf-challenges-heading\">\n<div class=\"gb-container gb-container-d7c96ea2 kf-challenges-heading__img-container\">\n\n<figure class=\"gb-block- gb-block-image-55905557 image\"><img loading=\"lazy\" decoding=\"async\" width=\"32\" height=\"32\" class=\"gb-image gb-image-55905557 image kf-challenges-img__sizing\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Messbarkeit-der-Ergebnisse.svg\" alt=\"\" title=\"Medibilidad de los resultados\"><\/figure>\n\n<\/div>\n\n\n<h3 class=\"gb-headline gb-headline-4997bc25 gb-headline-text kf-challenges-heading__content\">Medibilidad de los resultados<\/h3>\n\n<\/div>\n\n\n<p class=\"gb-headline gb-headline-21a8e0cf gb-headline-text kf-challenges-content\">Dificultades para evaluar la eficacia de las medidas de marketing y el rendimiento de la inversi\u00f3n (ROI).<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><div class=\"gb-container gb-container-5d7ecdc7 kf-section kf-subpage-why-section__spacing\">\n<div class=\"gb-container gb-container-c81f4f66 kf-section__inner--1400 kf-box\">\n<div class=\"gb-container gb-container-b5788894 kf-section__inner--1200 kf-section__inner--fx-start-col\">\n\n<h2 class=\"gb-headline gb-headline-2debd37a gb-headline-text kf-why-section__heading\">\u00bfPor qu\u00e9 hacer marketing digital con Kernfunke?<\/h2>\n\n\n<div class=\"gb-container gb-container-2aaaf9b6 kf-section__inner-grid-wrap\">\n<div class=\"gb-container gb-container-8b4f5983 kf-sectioninner-grid-2__content\">\n<div class=\"gb-container gb-container-69021ba4 gbp-decoline-left\">\n\n<h3 class=\"gb-headline gb-headline-4843c5a8 gb-headline-text\">Estrategias de marketing integrales<\/h3>\n\n<\/div>\n\n\n<p class=\"gb-headline gb-headline-86153c3f gb-headline-text\">Nuestras estrategias de marketing digital no s\u00f3lo se adaptan individualmente a sus necesidades y a su empresa, sino que tambi\u00e9n van m\u00e1s all\u00e1 de los l\u00edmites de las disciplinas individuales y del mundo digital para formar un concepto que se integre de forma fluida y eficaz en su estructura empresarial.<\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-95f5c6a2 kf-sectioninner-grid-2__content\">\n\n<figure class=\"gb-block-image gb-block-image-3a57511e\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"780\" class=\"gb-image gb-image-3a57511e\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Ganzheitliche-Marketingstrategien.png\" alt=\"\" title=\"Estrategias de marketing integrales\" srcset=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Ganzheitliche-Marketingstrategien.png 586w, https:\/\/kernfunke.com\/wp-content\/uploads\/Ganzheitliche-Marketingstrategien-225x300.png 225w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><\/figure>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-f6058ec8 kf-sectioninner-grid-2\">\n<div class=\"gb-container gb-container-63d35bcd kf-sectioninner-grid-2__content\">\n\n<figure class=\"gb-block-image gb-block-image-aad9bf01\"><img loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"780\" class=\"gb-image gb-image-aad9bf01\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/SEOSEA.png\" alt=\"\" title=\"SEO&amp;SEA\" srcset=\"https:\/\/kernfunke.com\/wp-content\/uploads\/SEOSEA.png 588w, https:\/\/kernfunke.com\/wp-content\/uploads\/SEOSEA-226x300.png 226w\" sizes=\"auto, (max-width: 588px) 100vw, 588px\" \/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-bd64016d kf-sectioninner-grid-2__content\">\n<div class=\"gb-container gb-container-13ff547e gbp-decoline-left\">\n\n<h3 class=\"gb-headline gb-headline-c1267f69 gb-headline-text\">SEO Y SEA<\/h3>\n\n<\/div>\n\n\n<p class=\"gb-headline gb-headline-68deea52 gb-headline-text\">La optimizaci\u00f3n de su sitio web para los motores de b\u00fasqueda (SEO) y las campa\u00f1as de publicidad dirigida (SEA) son dos de nuestras herramientas importantes para reforzar su visibilidad en la reb. Combinadas adecuadamente, tambi\u00e9n se complementan a la perfecci\u00f3n para cubrir necesidades empresariales diferentes y cambiantes. <\/p>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-05ed342e kf-section__inner-grid-wrap\">\n<div class=\"gb-container gb-container-a0a640bc kf-sectioninner-grid-2__content\">\n<div class=\"gb-container gb-container-ae48d48b gbp-decoline-left\">\n\n<h3 class=\"gb-headline gb-headline-80f5cb17 gb-headline-text\">Gesti\u00f3n de redes sociales<\/h3>\n\n<\/div>\n\n\n<p class=\"gb-headline gb-headline-ae1cbb56 gb-headline-text\">Desarrollo y aplicaci\u00f3n de estrategias para reforzar la presencia de su marca y m\u00e1s all\u00e1. Le ayudamos a elegir y gestionar los m\u00faltiples canales disponibles. <\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-1318b3e1 kf-sectioninner-grid-2__content\">\n\n<figure class=\"gb-block-image gb-block-image-d099e00f\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"780\" class=\"gb-image gb-image-d099e00f\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Social-Media-Management.png\" alt=\"\" title=\"Gesti\u00f3n de redes sociales\" srcset=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Social-Media-Management.png 586w, https:\/\/kernfunke.com\/wp-content\/uploads\/Social-Media-Management-225x300.png 225w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><\/figure>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-fa42399d kf-sectioninner-grid-2\">\n<div class=\"gb-container gb-container-3aa23922 kf-sectioninner-grid-2__content\">\n\n<figure class=\"gb-block-image gb-block-image-4fc8e9e0\"><img loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"780\" class=\"gb-image gb-image-4fc8e9e0\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Content-Marketing.png\" alt=\"\" title=\"Marketing de contenidos\" srcset=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Content-Marketing.png 588w, https:\/\/kernfunke.com\/wp-content\/uploads\/Content-Marketing-226x300.png 226w\" sizes=\"auto, (max-width: 588px) 100vw, 588px\" \/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-84df9bb6 kf-sectioninner-grid-2__content\">\n<div class=\"gb-container gb-container-926341bd gbp-decoline-left\">\n\n<h3 class=\"gb-headline gb-headline-a0ff02ef gb-headline-text\">Marketing de contenidos<\/h3>\n\n<\/div>\n\n\n<p class=\"gb-headline gb-headline-5a4c1ab8 gb-headline-text\">Creaci\u00f3n de contenidos que llamen la atenci\u00f3n de su p\u00fablico objetivo y lo fidelicen. Con las palabras adecuadas, mostramos su competencia y convencemos a sus clientes. <\/p>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-634412ab kf-section__inner-grid-wrap\">\n<div class=\"gb-container gb-container-c7f6d9dc kf-sectioninner-grid-2__content\">\n<div class=\"gb-container gb-container-41765655 gbp-decoline-left\">\n\n<h3 class=\"gb-headline gb-headline-9b093aa3 gb-headline-text\">An\u00e1lisis e informes web<\/h3>\n\n<\/div>\n\n\n<p class=\"gb-headline gb-headline-e42a34d3 gb-headline-text\">An\u00e1lisis detallados para registrar inicialmente la situaci\u00f3n actual y optimizar continuamente sus estrategias de marketing. Vea y entienda qu\u00e9 funciona y saque el m\u00e1ximo partido de las acciones. <\/p>\n\n<\/div>\n\n<div class=\"gb-container gb-container-329be066 kf-sectioninner-grid-2__content\">\n\n<figure class=\"gb-block-image gb-block-image-3d89346f\"><img loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"780\" class=\"gb-image gb-image-3d89346f\" src=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Webanalyse-und-Reporting.png\" alt=\"\" title=\"An\u00e1lisis e informes web\" srcset=\"https:\/\/kernfunke.com\/wp-content\/uploads\/Webanalyse-und-Reporting.png 588w, https:\/\/kernfunke.com\/wp-content\/uploads\/Webanalyse-und-Reporting-226x300.png 226w\" sizes=\"auto, (max-width: 588px) 100vw, 588px\" \/><\/figure>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Marketing Digital Integral Para el sector de las PYME Aumentar la visibilidad Alcanzar al p\u00fablico objetivo Aumentar las ventas Retos Presi\u00f3n competitiva El entorno del mercado es cada vez m\u00e1s digital, la competencia en l\u00ednea es mucho mayor, cambia con rapidez y la presi\u00f3n para posicionarse en Internet crece. Presupuestos limitados La necesidad de maximizar &#8230; <a title=\"Marketing digital\" class=\"read-more\" href=\"https:\/\/kernfunke.com\/es\/marketing-digital\/\" aria-label=\"Leer m\u00e1s sobre Marketing digital\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","content-type":"","footnotes":""},"class_list":["post-2707","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/kernfunke.com\/es\/wp-json\/wp\/v2\/pages\/2707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kernfunke.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kernfunke.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kernfunke.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/kernfunke.com\/es\/wp-json\/wp\/v2\/comments?post=2707"}],"version-history":[{"count":4,"href":"https:\/\/kernfunke.com\/es\/wp-json\/wp\/v2\/pages\/2707\/revisions"}],"predecessor-version":[{"id":2743,"href":"https:\/\/kernfunke.com\/es\/wp-json\/wp\/v2\/pages\/2707\/revisions\/2743"}],"wp:attachment":[{"href":"https:\/\/kernfunke.com\/es\/wp-json\/wp\/v2\/media?parent=2707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}