Playbook
SEO + AI → GEO
Interesting for the cl and visible for people
Becoming visible in AI responses
Building a competitive advantage
Maintain SEO base, build GEO channel
Search is changing faster than ever before. While traditional Google search dominates, AI systems such as ChatGPT, Perplexity and the Google AI Overview index your content and provide answers directly without users visiting your website. A Gartner study predicts a 25% decline in organic search traffic by 2026. This is both an opportunity and a risk. This playbook shows how companies can use both systems in parallel and remain visible in both.
GEO (Generative Engine Optimization) is not the new SEO, it is an extension of it. With the five practical levers in this playbook, you can secure brand presence exactly where your target group is asking for you – in AI-generated answers. The roadmap shows you how to start immediately, measure continuously and scale successful approaches. If you act now, you’ll build an advantage that competitors will struggle to catch up with later.
